You work hard. You hustle. You put your passion and soul into your client’s success and well-being. But you are still scraping by to make ends meet working over 60 hours a week as a fitness professional. You are tired, burnt out, and losing momentum. Time to switch up your game plan. Time to realize your worth, your product, and your specialized niche. Time to maximize your productivity, free your schedule, and gain back the powers that will allow you to take your career to the next level and make a 6-figure income.
Building a 6-figure practice takes knowledge and the right tools. Here are top tips from the experts on how to live your dream and own a 6-figure practice as a fitness professional:
Develop Multiple Income Streams: Joe DiBianca, World Champion Body Builder & Personal Fitness Trainer, advocates being open to many different income opportunities such as selling products, internet marketing, and online fitness programs. He still trains clients one-on-one to stay up-to-date with people’s needs and goals. However, in order to free up one’s time, develop a product or program to work with your ideal client. Products and programs are the machines working for you so you are not the “machine” that has to be with clients 24-7 to make ends meet. Haven’t you always wanted to take a vacation while still getting paid as you soak up the sun?
Use Your Resources & Delegate: Billy Polson, CSCS, owner/founder of Diakadi Fitness Performance Life, a personal training gym in San Francisco, hires the right people to get the necessary jobs done and delegates whenever possible. Polson knows that you don’t have to do everything to make it happen and it’s important to use experts when necessary to save you time and money in the long run. Use resources like O-Desk or TaskRabbit to hire website developers, social media marketers, or interns. DiBianca also recommends investing in a life coach or internet marketing coach to determine your niche/product and maximize your capital.
Know Your Ideal Client: In order to build a strong brand and maintain a powerful customer following, you have to know who you are serving. Polson suggests creating a diagram of your ideal client so you know exactly who that person is, what their needs are, and how you are going to help him/her. DiBianca agrees and emphasizes to “become that which you want to attract to get your ideal client.” By understanding your ideal clients’ wants, you can develop marketing tools, programs, and products that will attract and keep devotees. Here is one free template from YP Advertising Solutions on how to determine your ideal customer.
Maximize Your Time & Energy: Burn-out is common among fitness professionals due to improper time management. Polson maximizes his time by scheduling everything from his work, food, personal workouts, to family time in order to streamline his productivity and find that work/life balance. Make sure the calendar is always accessible in order to update and stay focused.
Believe In Your Worth: Know what you are worth and make sure to charge accordingly. Do your research on other people and their products/programs. Stay competitive with your pricing. Polson states to look at other industries to see what other health professionals provide and charge for their services so you can get an idea of what people pay for. Polson also proposes working for a private gym or being your own boss so you can charge $100-$150 per hour versus earning $40 per hour as a corporate staff member. DiBianca reinforces that if you come from poverty and lack, you will attract that, so aim high, believe in you and your service, gain the trust of others, and go for the gold. Anything is possible.
Many people are making 6-figures while enjoying their vacations and free time. You can, too. Do your homework. Develop your niche and brand. Believe in your work. Cater to your ideal customer. Delegate and make the machine work for you. Time to take action now.
Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids. She is a Registered Dietitian and Nutrition Coach at Eating Free, an online adult weight management program. She also provides in-person nutrition coaching at a private practice, MV Nutrition, in San Francisco, CA, where she specializes in sports nutrition and adult and pediatric weight management. You can connect with her on Facebook, Twitter, Pinterest, or LinkedIn.